Paid Media
About the project & role
**Position / Technology:** Paid Media **Position Rate:** 30€/hora **Approximate Seniority:** Semi Senior **Urgency:** Alta **Locations:** Francia **Working Hours / Shift:** Completa **Work Modality:** Indiferente **JD (Job Description):** This position belongs to the Globant GUT team. **JOB PURPOSE / POSITION MISSION** Execute and optimize acquisition campaigns for two brands in France, aiming for specific volume and qualified cost-per-lead targets, within a campaign architecture designed to prevent the client's different assets from competing against each other for the same demand. **RESPONSIBILITIES** End-to-end management of Google Ads and Microsoft Advertising: keyword strategy, bidding, Performance Max, Demand Gen, Dynamic Search Ads (DSA), and brand management. Management of Paid Social on Meta, TikTok, and LinkedIn, as well as Snapchat and Pinterest depending on the media plan. Programmatic campaigns: DSP buying, audience and contextual targeting, display, video, native, Connected TV (CTV), and Digital Out-of-Home (DOOH). Application of Special Ad Category restrictions for housing on platforms that require it, and compliance with French advertising regulations and non-discrimination obligations. This is a contractual project requirement, not a recommendation. Management of negative lists and geographic exclusions to prevent cannibalization between assets, as well as between paid and organic channels. Technical validation before every launch: conversion events verified in GTM Preview and GA4 Debug View, without exception. Weekly investment pacing reports: actual spend vs. plan, end-of-period projection, volume and cost-per-lead vs. target, detected anomalies, and actions taken. Brand safety, viewability, and invalid traffic control according to standards agreed upon with the client. Continuous optimization against cost-per-lead, cost-per-booking, and ultimately, cost-per-signed-contract. **ESSENTIAL REQUIREMENTS** Native or bilingual French. Professional English. 3 to 5 years of experience managing paid media budgets with a focus on lead acquisition rather than e-commerce. Proven hands-on mastery and active certification in Google Ads and Meta Ads Manager. Hands-on experience with GA4 and Google Tag Manager at a conversion validation level, not just report reading. Background working with Special Category restrictions or within regulated sectors. **NICE TO HAVE** Programmatic buying experience in DSPs. Real estate, flex living, or local services sectors with geotargeted acquisition. Experience launching new assets, including a pre-launch phase with no physical product to showcase. Spanish. **Required Languages:** Inglés, Francés **Estimated Start Date:** 06/10/2026 **Additional Requirements:** Preferably based in Paris or the surrounding area.